2022 C.K. Prahalad Grand Challenge

Each year, the ‘C.K. Prahalad Grand Challenge’ is organized in order to give students the opportunity to build a business plan for value creation at the base of the pyramid. This case competition honors the legacy of the late Professor C.K. Prahalad and his vision for how innovation can balance the relationship between profit generation and social value creation for the base of the pyramid.

The C.K. Prahalad Grand Challenge will be conducted between February 2022 and March 2022 with cash prizes totalling up to $8000.

All teams should have a maximum of four members, including one team captain.



Feb. 12, 2022 - Registrations open

Feb. 21, 2022 – Grand Challenge prompt released (see below)

Mar. 11, 2022 (11:59 p.m. EST) – Submission deadline

Mar. 18, 2022 – Grand Challenge finalists announced

Mar. 25, 2022 – Finalists teams will present virtually over zoom to prominent faculty and a member of Professor Prahalad's family virtually

Mar. (TBD) - Prize money disbursal


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C. K. Prahalad


2022 Grand Challenge Prompt

The late Professor C.K. Prahalad, who taught at Ross from 1977 until his death in 2010, extended the Ross School’s reach in India.

Prahalad created the idea of “next practices” – innovation that sparks competitive advantages and seeds the transformation of an industry or organization. He pushed to explore how to do more with less for a broader spectrum of people, which earned him recognition from world leaders such as President Bill Clinton and Indian Prime Minister Manmohan Singh. In his memory, the C.K. Prahalad Initiative now anchors India Initiatives with the perspective that the base of the global socioeconomic pyramid can yield opportunities for businesses.


In that spirit, the C.K. Prahalad Initiative carries on his work by focusing on research that generates innovations and creates new products and business models for consumers at the base of the global economic pyramid.

Prahalad’s legacy has opened doors for Ross students to work on exciting educational projects with some of the country’s largest and most influential companies. With business partners, students and faculty produce intellectual capital centered on the questions that shaped Prahalad's thinking about the intersection of business and social value creation. The initiative creates global conversation by disseminating that intellectual capital to researchers, educators, and practitioners worldwide.