2020 C.K. Prahalad Grand Challenge Information

Each year, the ‘C.K. Prahalad Grand Challenge’ is organized in order to give students the opportunity to build a business plan for value creation at the base of the pyramid. This case competition honors the legacy of the late Professor C.K. Prahalad and his vision for how innovation can balance the relationship between profit generation and social value creation for the base of the pyramid.

The C.K. Prahalad Grand Challenge will be conducted between January 2020 and March 2020 with cash prizes totalling up to $8000.

All teams should have between 4 members, including one team captain.


Jan. 17, 2020 – Grand Challenge prompt released

Jan. 31, 2020 (5:00 p.m. EST) – Registration deadline

Jan. 31, 2020 – Grand Challenge submission deadline

Feb. 7, 2020 – Grand Challenge finalists announced


Submissions should be emailed to: achinsax@umich.edu